An authentic pizzeria, Farinelli 1937 Pizzeria & Cucina pays homage to the owner’s grandmother, who opened her first restaurant in a village near Bologna, Italy, in 1937. Strada in the Grove’s sister restaurant, Farinelli was also in search of a new logo, an identity system and menus. I set out to uphold this brand and its legacy by creating a monogram. From there, a script was chosen to represent the family’s signature touch in Italian cuisine. Farinelli 1937 has become a premier destination in Coconut Grove.